The Movement

MOMumental Moments™ is the movement Erika Hanafin Austria leads, honoring the small and large moments that shape women’s lives and identities.

It exists to name what women live through quietly — and to remind them that those moments are not small. They’re MOMumental.

Erika Hanafin Austria leading the MOMumental Moments™ movement for women’s reinvention

The Moment Behind the Movement

MOMumental Moments™ didn’t begin with a grand realization. It began in an ordinary moment — in a car. Erika was living inside a life that no longer felt like herself. Her child was overwhelmed before school. So was she.

On the drive, she turned the music up — loud — and started singing, unapologetically. Not to fix anything. Not to teach a lesson. Just to change the energy of the moment. Her child started laughing, then singing too. The heaviness lifted.

And something landed.

In that small moment, Erika realized something essential: she could do hard things right there, in the middle of real life. Not someday. Not after everything was figured out. Power didn’t arrive through a major transformation. It arrived through presence.

That moment didn’t change everything — but it changed how she saw herself. And that changed everything.

What the Movement Honors

MOMumental Moments™ honors:

  • motherhood identity shifts

  • divorce and emotional transition

  • co-parenting and blended families

  • ambition after 40

  • leadership through change

  • the quiet moments that rebuild self-trust

The Philosophy

Women reinvent privately. They emerge publicly. And when they do, they enter their next era.

MOMumental Moments™ believes that identity is not lost in transition, it is formed there.

MOMumental Moments™ lives through storytelling, conversation, and shared language — across Erika’s writing, speaking, media, and the MOMumental Reinvention™ Substack. This is not self-help. It is recognition.

Your life is shaped by the moments you meet with intention.
Your story isn’t small. Your moments matter. They’re MOMumental.