The M-Suite's State of the Union Report for Moms in Business is HERE! Get incredible insights to help your business grow in 2025.

The M-Suite's State of the Union Report for Moms in Business is HERE! Get incredible insights to help your business grow in 2025.

Meet Erika Hanafin, Sophisticated Leader and Compassionate Advocate

Erika Hanafin is a devoted mom, sophisticated business leader and startup advisor, and a compassionate advocate for women in business. She is the CEO and co-founder of Hello Mamas, a community dedicated to supporting every mom’s success by empowering them with the tools, connections, and joyful experiences needed to thrive in all aspects of life. Building on this mission, she co-hosts the weekly podcast “Leaning into Being” with Hello Mamas co-founder Amri Kibbler, where she explores relatable situations, resources, and experiences designed to help women navigate the beautiful chaos of motherhood and ambition.

Growing up in a family of successful CEOs, Erika was enriched with the intricate details of running successful businesses through observation, higher education, and extensive experience. Over the past 15 years, she has played a pivotal role in growing small businesses across various industries, with a focus on business development, research and data, operations, revenue management, and an expertise in diverse fundraising models. Erika's success is underscored by her involvement in five significant startup acquisitions, four of which she was instrumental in leading.

Through her experiences, Erika has learned that a company's culture is fundamental to its success. She is committed to fostering supportive and healthy corporate cultures across the world by empowering women through leadership, collaboration, philanthropy, mentorship, and fundraising. This passion led her to the helm of HeyMama in 2021, a membership community of over 75,000 moms in business with events and programs impacting over 400 million moms. In just three years as CEO, Erika revitalized the struggling company, steering it toward a successful sale—her fifth acquisition to date.

Recognized for Excellence in Business by the National Association of Professional Women VIP Awards, Erika has also earned President’s Club and Knights of the Roundtable awards, is Virginia’s 2023 & 2024 Top 50 Women Leaders and sits on the Advisory Board of Luminary, AiVAcua and EllevateWagon. Beyond her professional achievements, Erika is a Certified Holistic Health Coach from the Institute of Integrative Nutrition and is dedicated to supporting divorced and co-parenting businesswomen like herself navigate the delicate balance between high-pressure careers and crucial roles at home.

Erika Hanafin is the CEO and co-founder of Hello Mamas, a thriving community of over 220,000 that supports moms at every stage of motherhood through shared wisdom, accessible resources, and a foundation of empathy, inclusivity, and fun. A seasoned business leader and startup advisor, she specializes in business acquisitions, diverse fundraising strategies, and building equitable organizational cultures, exemplified by her role in five successful acquisitions. As a CEO, founder, podcast host, and mom herself, Erika uses her platform to inspire, celebrate, and support mothers both at home and in business through leadership, collaboration, and mentorship.

Partner with Erika, a dynamic speaker, thought leader, and influencer with expertise in financial empowerment, mentorship, and fostering values-driven cultures. From delivering compelling keynotes to engaging podcast interviews or showcasing your product to her engaged and loyal audience, Erika offers actionable insights that inspire growth and create impact.

The Mom Suite

Welcome to the M-Suite! We are building resources that support growth, resilience, and community for every mom in business. Be sure to download our new State of the Union Report: a comprehensive, data-rich document providing essential insights into today’s business landscape, outlining the unique obstacles moms face, and offering strategic resources to help plan for 2025. And while you are here, grab a box of MOMumental Moments Postcards and bring inspiration to life with messages of encouragement, creating a “pay it forward” movement to celebrate friends, colleagues, and fellow moms on their entrepreneurial paths.

NEW PODCAST SUBSCRIBE NOW

NEW PODCAST SUBSCRIBE NOW

As women, we’re constantly asked to do more and be more. And yet, there's incredible strength and wisdom in just "being."

Being present. Being Mama. Simply being you.

This is Leaning into Being. A show brought to you by the Founders and Leaders of Hello Mamas and HeyMama. Erika Hanafin, mom, stepmom, CEO, and co-parent hosts alongside Amri Kibbler, mother, founder, and cancer survivor.

Each episode focuses on relatable situations, resources, and experiences to help you balance the beautiful chaos of motherhood and ambition. This show is designed for all mamas seeking community and connection in her definition of success.

Allowing you to simply be…be your all so you can give your all, for all you care about.

I use these products EVERY Day. Glow up Mom, and get you some!*

*I really do use and love these items. If you purchase something through one of my affiliate links, I will earn a commission, but you will not pay a higher price.

HeyMama is a members-only social and professional network for mothers who are growing careers and families. We bring together moms in business — entrepreneurs, advisors, executives, founders, builders, and makers of all kinds — to provide each other with support, connection, and collaboration at every stage of life and career.

Are you a mom looking for support, connection, and empowerment? We’re here to help you succeed in every aspect of motherhood, offering a supportive circle where you can share experiences, seek advice, and find companionship. Hello Mamas is your go-to community designed to feel like an extended family.

Sel (Sue-Ellen) Watts | Founder, wattsnextpx

“Working with Erika Hanafin the CEO of HeyMama, has been an inspiring journey. Her remarkable blend of professionalism and genuine care sets her apart as a leader. As a Management Consultant I’ve had the opportunity to support her during a particularly challenging business transition, her deep experience and strategic acumen shone brightly, guiding her team with confidence and grace to a successful outcome. Erika is not just a business leader; she's a visionary who builds meaningful connections and fosters a culture of success. Working with her is always a privilege.”

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