Work With Erika

Erika Hanafin Austria — women’s reinvention leader and movement founder

Erika Hanafin Austria brings two decades of operational leadership, cultural insight, and lived authority to every collaboration. She has built and led organizations, guided women through the most complex transitions of their lives, and developed frameworks for reinvention that work in the real world, not just on paper.

She works with partners who want more than a speaker or a spokesperson. She works with those building something that matters.

Reinvention isn’t just possible. It’s powerful.

Women’s reinvention programs focused on identity, leadership, and ambition

The Reinvention Suite

The Reinvention Suite is Erika's signature body of work, a set of programs and experiences designed for women navigating identity evolution, emotional transition, and renewed ambition.

These offerings are often partnered, licensed, or brought into organizations and communities seeking meaningful, modern programming for women.

The Reinvention Suite is where personal truth meets forward movement.

  • For women clarifying who they are now and who they are becoming next.
    Rebuild™ focuses on identity, self-trust, clarity, and purpose after change.

  • For women redefining themselves after rupture. Reclaim™ supports women navigating divorce, co-parenting, blended families, boundaries, and emotional leadership with grounded strength.

  • For women rebuilding ambition with intention. MOMENTUM™ blends leadership, reinvention, and business growth, supporting women as they expand professionally without abandoning who they’ve become personally.

Speaking & Thought Leadership

Erika is a sought-after speaker and thought leader on women's reinvention, motherhood identity, emotional leadership, and ambition across life transitions.

Her talks move audiences because she has lived what she is describing. She doesn't speak at audiences. She speaks with them.

Common speaking contexts include:

  • women’s leadership conferences

  • brand-hosted events

  • executive retreats

  • media panels

  • curated community gatherings

Signature themes include:

  • the anatomy of reinvention

  • motherhood and ambition

  • divorce, co-parenting and blended family dynamics

  • emotional leadership

  • the next era of modern womanhood

Erika Hanafin Austria speaking at a fundraiser raising high 5 figures
Brand partnerships and media collaborations focused on modern womanhood

Partnerships & Media Collaborations

Erika collaborates with brands, media platforms, and cultural leaders aligned with modern womanhood, reinvention, and emotional truth.

Partnerships are thoughtful, values-aligned, and story-driven. Never transactional or trend-based. Previous work includes: HeyMama (CEO), NeonID (Co-Founder), startup leadership, and fundraising advisory across multiple early-stage companies.

Collaborations may include:

  • podcast partnerships and guest features

  • editorial and Substack collaborations

  • brand storytelling and social campaigns

  • ambassador and thought leadership roles

  • moderated conversations and live experiences

Brands partner with Erika for her credibility, clarity, and ability to connect meaningfully with women navigating real life, not aspirational perfection.

NEON ID

NeonID is a personality science platform that uses the HEXACO framework to help individuals, brands, and teams operate from genuine identity.

Not performance. Not approximation. The real thing.

Erika's NeonID profile: Emerald + Ruby + Sky.

  • Emerald: organized, self-disciplined, thorough.

  • Ruby: lively, confident, sociable.

  • Sky: daring, proud, opportunistic.

That combination shows up in every company she has built, every community she has led, and every essay she writes.

It also shows up in MOMumental Reinvention. The brand color system, the voice rules, the content strategy. All of it is grounded in the science of who she actually is.

That's not a coincidence. That's NeonID working.

Podcast Appearances